The Midwest Predator Optics (MPO) Difference

At MPO, you're not just another order number. You're joining a community built on field experience and business integrity. We combine the best gear with the best support, ensuring your investment translates directly into success in the field.

1. 🤝 Personalized, Field-Tested Consultation

• 10 Years in the Field: Unlike big box stores staffed by generalists, your optics advice comes directly from Jesse Hinkle, a founder with nearly a decade of active night hunting experience. We don't guess—we advise based on successful, real-world application.
• One-on-One Service: Whether you're a beginner or a veteran, we take the time to understand your specific hunting environment, target species, and budget to provide a tailored recommendation.
• A Partner, Not a Salesperson: We're committed to your long-term success. We stand by our products and offer the follow-up support you need for setup and troubleshooting.

2. Competitive Pricing, Guaranteed Value

• Business Efficiency: Founder Justin Collins leverages his successful construction business experience to ensure MPO operates with maximum efficiency and minimal overhead.
• Passing the Savings: This lean structure allows us to pass significant savings directly to you, the hunter. We are committed to offering the best pricing around on high-quality thermal and night vision equipment.
• Confidence in Investment: We ensure you get the absolute best competitive edge for your dollar, making high-performance optics accessible.

3. Built on Hard Work & Dedication

• We know what commitment looks like. Both Justin and Jesse share a passion for rodeo and calf roping. That drive, discipline, and pursuit of precision is the same ethic we apply to selecting and supporting the optics we sell.
• You're buying from fellow hunters who understand the effort and commitment required, both in and out of the arena.